A FRESH START FOR EVERYONE EVERYDAY
IT ALL STARTS
We love making new connections, friendships, and relationships. And we might be a little biased, but we think the best ones start with coffee! And the best thing about real connections is they can lead to something amazing – to innovations and pioneering experiences that reshape the world we live in.
In 1938 we created the very first NESCAFÉ with a real, evolving ambition – to grow our coffee respectfully. 80 years on we’re still doing more than any other brand for sustainable coffee production – nurturing a beautiful and unique connection from farmers to passionistas, which respects our precious planet too. Whether its joining the first expedition to the top of Mount Everest or being the first coffee on the moon, we believe that when you start with a NESCAFÉ, everything is possible!
So remember, whatever you decide to start - fresh starts, restarts and even start-ups; it all starts with a NESCAFÉ.
NEW WORLD OF COFFEE
Never has coffee had so many exciting possibilities! Anyone can enjoy it, from a smooth black coffee to a deliciously ice-cold coffee shake, wherever they like – at home, at the office, on-the-go or even while piloting a solar-powered aircraft!
Over the years things have changed from “Would you like a coffee?” to “What kind of coffee do you want?”, so we’ve made sure we have a NESCAFÉ for every experience.
But as coffee lovers and innovators, we haven’t only thought about the coffee we enjoy now. From climate change to social problems, we know that coffee culture and livelihoods are increasingly under threat. In fact, we’ve been working to protect the future of coffee since NESCAFÉ was invented all those 80 years ago and will keep on working passionately to enhance quality of life and contribute to a healthier future.
Actions. Commitments. Positive Impacts. Lives Improved, Futures Made. For us, the future is 100% sustainable!
OUR BRANDS
Did you know there are over 5000 different products within the NESCAFÉ family?
From NESCAFÉ Gold Blend to Shakissimo to NESCAFÉ Dolce Gusto, over the years we’ve created coffees for every taste and occasion. Whether you like your coffee hot, cold, frothy or regular; if you’re into premium blends, coffee-shop creations or you’re looking for a coffee to go, there’s a NESCAFÉ that will make enjoying the coffee you really want, really easy.
Behind every cup of NESCAFÉ there are people, each with their own story, working with us to make sure we can all keep enjoying the world’s favourite coffee for years to come.
And it’s not just about creating great coffee that’s been grown respectfully. it’s about your unique experience. So tell us what you think! We use consumer feedback to help us improve prCoducts and develop delicious new coffees because we want to make sure we’re always creating blends that coffee lovers like you will enjoy.
THE HISTORY OF NESCAFE
On a crisp spring day in Switzerland 1938, NESCAFÉ was launched.
But the story of NESCAFÉ actually starts a few years earlier, in 1929, when Nestlé was asked to find a solution to Brazil’s large supply of surplus coffee resulting from the Wall Street Crash. This request wasn’t just the start of creating a brand new coffee experience; it was the start of a lasting relationship with Brazil’s coffee farmers and our pioneering future with coffee.
And so, on April 1st 1938, after several years of innovation and hard work, we shared our creation, and introduced the world to a deliciously rich coffee they could create in an instant. Since then, we’ve become the world’s leading coffee brand - available in over 180 countries and with 5,500 cups consumed every second.
Discover more of our history by clicking on the images. and remember, it all starts with a NESCAFÉ.